by In the ever-evolving landscape of digital entrepreneurship, one question echoes through gaming communities and social media channels: Who truly owns Gamer Supps in 2025?
This isn’t just another corporate narrative—it’s a groundbreaking story of transformation, resilience, and the power of creator-driven business models.
Imagine a brand teetering on the edge of collapse, facing widespread criticism and potential cancellation.
Picture that same brand rising from the ashes, reinvented by an unexpected hero from the world of content creation.
The story of Gamer Supps is more than a business turnaround—it’s a testament to the changing dynamics of digital entrepreneurship.
At its core, this is a narrative about trust, innovation, and the blurring lines between content creation and business ownership.
It challenges everything we thought we knew about brand building in the digital age.
From unpaid creator controversies to a revolutionary ownership model, Gamer Supps represents a new paradigm where authenticity trumps traditional corporate strategies.
The gaming and creator economy have never been more dynamic. Creators are no longer just marketing tools—they are strategic partners, investors, and visionaries reshaping entire industries.
Who is GamerSupps Owner?
As you dive into this story, prepare to witness how one brand transformed from a struggling supplement company to a beacon of creator-led innovation.
Get ready for a journey that reveals the true power of community, creativity, and bold leadership in the digital marketplace.
The Origin Story: From Startup to Creator-Led Powerhouse
Founded in 2015 in Brick, New Jersey, Gamer Supps started with a simple mission: to create better energy supplements for gamers.
The founders—Eric Frayman, Ryan Morrison, and Ryan Garvey—saw a gap in the market.
Gamers were downing sugary energy drinks during marathon gaming sessions, and there had to be a better solution.
Their initial approach was promising:
- Affordable supplements (just $0.40 per serving)
- Keto-friendly formulation
- Sugar-free options
- Targeted specifically to the gaming community
But by 2021, the company found itself at a critical crossroads.
The Brink of Collapse: Unpaid Creators and Reputation Crisis
The turning point came with a series of damaging controversies. Multiple content creators came forward with serious allegations about unpaid partnerships.
One particularly notable case involved a brand ambassador who claimed she was never properly compensated for her marketing work and designs.
The gaming community’s response was swift and unforgiving:
- Boycott calls spread across social media
- Trust in the brand plummeted
- Potential legal challenges loomed
- The company’s reputation was in tatters
It seemed Gamer Supps was headed for irrelevance—until an unexpected savior emerged.
Enter Jonathan Schlatt: A Creator’s Redemption
Jonathan Schlatt, a YouTube creator with over 2 million followers, saw an opportunity where others saw a dying brand.
In May 2022, he made a move that would reshape the gaming supplement industry: he purchased Gamer Supps.
Schlatt wasn’t just another influencer looking for a quick sponsorship. He became the majority owner, acquiring an estimated 70-80% stake in the company. His approach was revolutionary:
- Hands-on management as CEO
- Direct involvement in product development
- Transparent communication with the community
- Rebuilding creator relationships
The Creator-Led Business Model: A New Paradigm
What sets Schlatt’s ownership apart is his commitment to a radical new business model. Traditional companies hire creators as spokespersons. Gamer Supps inverts this model completely.
Key characteristics of this new approach:
- Creators as actual owners and decision-makers
- Product development driven by community input
- Authentic marketing that feels genuine, not corporate
- Direct connection between brand and audience
SMii7Y: The Strategic 2025 Partnership
The story takes another interesting turn in April 2025 when SMii7Y (Jaren Smith) joins as an equity partner.
With 13 million YouTube subscribers, SMii7Y brings more than just capital—he brings credibility and community connection.
His own words capture the essence of this partnership: “I’m not just putting my name on the products — I’m putting my money where my mouth is.”
Challenges and Controversies: The Ongoing Journey
Despite the transformative ownership, Gamer Supps isn’t without its challenges:
- Trustpilot rating remains low at 2.9 stars
- Persistent customer service issues
- Occasional controversial partnerships
- Ongoing reputation management
The brand continues to navigate these challenges with the same creator-driven approach that defined its turnaround.
Behind the Scenes: Product Evolution
Since Schlatt’s acquisition, the brand has undergone significant changes:
- Formula reformulations
- New collaboration strategies
- More transparent marketing
- Focus on creator-driven product development
Between 2022 and 2024, they even adjusted their supplement formulas, demonstrating a commitment to continuous improvement.
The Bigger Picture: Creators as Business Owners
Gamer Supps represents more than just a single company’s story. It’s a case study in the evolving relationship between content creators and traditional business models.
Pros of the creator-ownership model:
- Authentic marketing
- Direct community connection
- Innovative product development
- Increased brand trust
Cons to consider:
- Less formal corporate structure
- Potential accountability challenges
- Reliance on individual creator reputation
What does This mean for the Gaming Industry?
The Gamer Supps model sends a clear message: creators are no longer just marketing channels. They’re strategic business partners who bring audience insight, authenticity, and direct community connection.
Other gaming brands are watching closely. The success of this model could reshape how companies approach marketing, product development, and community engagement.
The Future of Gamer Supps
Looking ahead, the brand shows no signs of slowing down:
- Continued creator partnerships
- Expansion of product lines
- Ongoing community-driven development
- Focus on authenticity and transparency
Frequently Asked Questions
- Q1: Is GamerSupps owned by Schlatt?
Yes, Jonathan Schlatt is the majority owner, holding approximately 70-80% of the company since his acquisition in May 2022.
- Q2: How did Schlatt acquire the company?
He purchased Gamer Supps when the brand was facing significant reputation challenges, seeing an opportunity to rebuild and transform the business.
- Q3: What makes their business model unique?
Gamer Supps operates with creators as actual owners and decision-makers, unlike traditional brands that merely hire influencers for promotion.
- Q4: Who else is involved in the ownership?
SMii7Y joined as an equity partner in April 2025, bringing his 13 million subscribers and business expertise to the brand.
- Q5: What products does Gamer Supps sell?
They specialize in gaming supplements—energy drinks and powders designed specifically for gamers, priced around $0.40 per serving.
Conclusion:
The landscape of digital business is undergoing a seismic shift, and Gamer Supps stands at the epicenter of this transformation.
What began as a simple gaming supplement company has become a revolutionary model of creator-owned entrepreneurship, challenging traditional business paradigms.
Jonathan Schlatt’s ownership represents more than a personal success story—it’s a blueprint for the future of digital brands.
By bringing creators from the margins to the center of business strategy, Gamer Supps has demonstrated the immense potential of authentic, community-driven approaches.
The traditional walls separating content creation and business ownership are crumbling, replaced by a more dynamic, interconnected model.
Yet, the journey is far from perfect. Persistent challenges—from customer service issues to controversial partnerships—remind us that creator-led ownership is not a magic solution, but a nuanced approach requiring constant adaptation and genuine commitment to community values.
As we look to the future, Gamer Supps serves as a bold experiment in reimagining brand ownership.
It proves that in the digital age, the most powerful companies are those willing to break conventional rules, prioritize authenticity, and put real people at their core.
The story of Gamer Supps is far from over. It’s an ongoing narrative of innovation, challenge, and the continuous reinvention of what it means to build a brand in the creator economy.
